Day

For years, running our small home goods store was an expensive exercise in guesswork. We’d order stock based on a gut feeling, watch some items gather dust, and then scramble to reorder the things that sold out in a week. Our customers were happy when we had what they wanted, but our cash flow was a rollercoaster. We were working hard, but not smart. The turning point wasn’t a massive marketing budget or a viral social media post. It was a simple shift from assuming to... Read More →